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Physicians Advantage Unveils New Branding Campaign
Campaign Designed for Company’s Eventual National Growth

Jacksonville, Fla. – August 29th, 2006 – Physicians Advantage, headquartered in Jacksonville, Fla., announced today a new corporate branding campaign and image that defines the company’s mission and accommodates plans for future growth beyond Florida.

Originally named FMA Physicians Advantage, the company remains a partner of the Florida Medical Association (FMA); however, the new corporate name establishes Physicians Advantage as a corporate entity that has received the full endorsement of the FMA.

“We’re proud to be working with the FMA and honored to have their endorsement. With that said, for the future growth of our company, we felt it was necessary to establish Physicians Advantage as its own entity,” said Shane Hunt, president Physicians Advantage. “As always, we will continue to communicate our relationship with the FMA, but will now focus on clearly communicating our new company name, Physicians Advantage. Our goal with this change is not only to set the stage for our future, but to simplify our message to physicians about our company and our services.”

Physicians Advantage offers a variety of financial solutions to Florida physicians, including the CAPS+ program. Established in 2005, Physicians Advantage’s faculty of attorneys, accountants and financial advisors, provide Florida physicians with personalized financial planning addressing asset protection, estate planning and tax reduction issues.